Every VIP convoy, every returning expatriate, every business traveller entering Dhaka by road reads this screen before they read anything else in the city. Facing the Banani approach from Hazrat Shahjalal International, the placement owns a corridor where traffic is dense, slow, and disproportionately wealthy.
Airlines, hotels, telecoms, and property developers treat this as their welcome mat. There is no better point to greet money in motion.